Vibri was in charge of TEDx Fortaleza’s visual identity. The concept “looks that transform”, designed in partnership with Matuta agency, is about empathy, a bout try to see the world through other eyes. To translate this, we used the kaleidoscope as a starting point. Its central triangular image that radiates in all directions seemed to be a good metaphor. Symbols and graphics were developed, making reference to the op art and playing with different looks and views

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briefing

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