Avine, one of the largest egg producers in the country, commissioned us to create a packaging for its egg line aimed at children.
Using the characters of “Turma do Chico Bento” as a central theme, a playful universe was created in the packaging, referring to the context of the farm and highlighting the benefits and differences of the products in the feeding of children. Also hobby activities were proposed on the back of the packaging, bringing more interaction of the little ones with the brand. The result is a colorful, didactic and inviting product.
All illustrations used are licensed by © Maurício de Sousa Produções.